Our Orientational Philosophy
Our Value Statement
National, regional and global environments, with its share of development problems, have given rise to many civil society organisations which have undertaken to solve the problems associated largely with our blind and unsustainable "growth" model. National governments have also addressed these social problems through the conception and implementation of social policies. Presently, public-listed companies, through their corporate social responsibility (CSR) strategy, have also started to pay attention to these problems. Philanthropic concerns are moving from merely charity-oriented efforts to more strategic ones.Though we need to engage critically and carefully with CSR and/or philanthropic activities, these have become a way to go beyond a profit-only culture.
At the same time, the professional role of communication agencies has been limited both in making social agencies/initiatives wanting to promote a sustainable society more visible and/or to maximise their potentials to effectively reach their constituencies. This has largely been due to the perception of the commercial worth of such work by mainstream advertising and communication agencies. The problem is also due to civil society organisations being unaware of the power and benefits of professional social communication. In addition, they do not have enough funds to engage professional communication agencies. Such concerns are not built into their project funding or management.
Public Media Agency, a social enterprise guided by the ‘triple bottom line plus one’ philosophy, i.e. financial viability, social concern, ecological responsibility and spiritual aspiration, aims to enhance the value of the work of various social-oriented agencies through affordable professional social communication services. PMA’s aim is to inform, influence, and inspire positive action for sustainable futures and social well-being, a direction that is largely absent in the work of mainstream professional advertising and communication agencies.
Our Organisational Philosophy
PMA is guided by social concern, ecological responsibility, financial viability and spiritual aspiration.
Our Communication Philosophy
Authentic communication requires exchanges where the intentions of those engaged in communication are clear and honest. This principle promotes trust and community between those involved in a communication process. It also helps mainstreaming critical marginalised realities. In order to achieve all these, PMA will be guided by Dialogical Communication, Transparency in Communication, Participatory Communication, Reconciliatory Communication and Exposé Communication.
Social Enterprise Model
PMA will strive towards building a “partnership model” for long-term socially-oriented and focussed value-generating relationships. In a sense, through such relationships, PMA will offer value-added solutions and services to communications needs of organisations that have values consistent with its (PMA's) own and that aspire to build a better and sustainable human society and family.
Structure of Operations
Administratively, PMA is governed by a board of directors as per legal requirement. Creatively, all professional services are delivered through deliberation and networking among socially-oriented creative consultants (who evaluate requests and develop design concepts and directions). Delivery of services is executed and managed by a creative director (as and when needed with the help of network consultants, who provide us the strength of a diversity of artistic competencies).