Concept of the Lenten Campaign
Media Campaign for Lenten
The Lenten Campaign is a faith-based annual initiative by the Catholic Church to enable the spiritual renewal and transformation of believers through three key practices: prayer, fasting and almsgiving. This campaign is contextually located and undertaken during the 40-day period of Lent in the Christian calendar. PMA was commissioned to undertake a media campaign to ensure that the objectives of the Lenten Campaign are met. (Note: On Lenten: Check [Here] and [Here])
Aims of Media Campaign
1) Promotion & Publicity
To position Lent as a spiritual imperative and a vital process of renewal and transformation;
2) Impact & Outcome
To promote the perception of Lent as an essential season for
3) Involvement & Engagement
To enable better and increased participation in Lenten practices by providing age-appropriate, context-based and community-oriented resources.
Desired Outcomes of Media Campaign
The desired outcome of the Lenten Campaign is integral human development (spiritual, social, cultural, economic and political) at three levels: family, community and nation.
The desired outcomes of the Media Campaign:
Participants become (more) aware and understand Lent as a cyclic process and conducive environment for annual spiritual renewal
Participants initiate or undertake concrete action to engage with integral human development realities
Participants aged 6 and above use the resources provided or create their own materials to actively participate and engage with Lent
Lenten Multimedia Resources and Activities for 2012. Check Design Gallery Here.
Lenten Multimedia Resources and Activities 2013. Check Design Gallery Here.
Lenten Multimedia Resources and Activities 2014. Check Design Gallery Here.